Market and advertising research determines that certain media options hold the highest potential for shaping the consumer behavior of the target audience.

Question

Quizplus · Accepted Answer

Market and advertising research is conducted to identify the most effective media options to influence the target audience's behavior. Based on the research findings, certain media options are chosen as they have the potential to shape consumer behavior. Therefore, the statement is true.

Market and Advertising Research Determines That Certain Media Options Hold