A retailer selling books runs its print ads in a newspaper during the first week of October, the first week of
November, and Thanksgiving week.The retailer is using a between-vehicle media strategy.

Question

Quizplus · Accepted Answer

A between-vehicle media strategy involves using different types of media vehicles, such as TV, radio, and newspapers, whereas the retailer is using the same type of media (newspaper) at different times.

A Retailer Selling Books Runs Its Print Ads in a Newspaper