In advertising, which of the following acts as a primary barrier for small companies?

Question

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Small companies generally have limited budgets and cannot afford to advertise at a national or international level, which is necessary to reach a mass audience. This puts them at a disadvantage compared to larger companies. Option A is not always true as small companies can still create buzz using traditional marketing methods. Option B is not a primary barrier as both above-the-line and below-the-line promotions can be effective depending on the target audience and product/service being promoted. Option D is not a barrier as all products and services require some form of marketing.

In Advertising, Which of the Following Acts as a Primary