A fast food company wants to launch a new advertising campaign to boost its sales.In order to target the right customer base, the company refers to their pages on social media sites.Through these sites, it collects details of people who could become prospective customers of the company.Which of the following is the company using to find prospective customers?

Question

Quizplus · Accepted Answer

The company is using Big Data to collect and analyze information from social media sites in order to identify potential customers for their advertising campaign. Gross impressions refers to the total number of times an ad is displayed, while message weight refers to the impact or effectiveness of an ad. Geo-targeting would be more relevant if the company was trying to deliver ads specifically to customers in certain geographic locations.

A Fast Food Company Wants to Launch a New Advertising