The only thing limiting the new media right now is that they:
A) cannot be interactive and drive audiences to engage with brands.
B) cannot track customer data.
C) still have not developed the actual ads, promotional contacts, and IBC to leverage all these data.
D) are not reliable enough to use search engines in order to understand customers' search behavior.
Correct Answer:
Verified
Q33: Media buying involves securing electronic media time
Q34: A Los Angeles based ad agency is
Q35: Which of the following is an example
Q36: Below-the-line promotion is also referred to as
Q37: In advertising, which of the following acts
Q38: Which of the following is most likely
Q38: Electronic data services provide standardized data, reports,
Q39: Media buyers evaluate the audience reach, CPM,
Q40: Individual syndicated services typically analyze media categories
Q41: Net promoter scores measure:
A)the number of times
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