A manufacturer of oakwood furniture decides to place half-page print ads in a newspaper every Sunday for a period of two months.This is called .

Question

Quizplus · Accepted Answer

Continuous scheduling involves consistent and regular advertising over a period of time, which is exactly what the furniture manufacturer is doing with its Sunday newspaper ads for two months. Flighting involves alternating periods of heavy advertising with periods of no advertising, pulsing involves combining continuous and intermittent advertising, and media mixing involves using multiple types of media for advertising. None of these describe the furniture manufacturer's strategy.

A Manufacturer of Oakwood Furniture Decides to Place Half-Page Print