A children's apparel manufacturer promotes its clothes on a regular basis, but needs a stronger message in August, for back-to-school shopping; in December, for holiday shopping; and in May, for summer shopping.What type of scheduling strategy will run the clothing ads continuously, but will also have three periods of much heavier scheduling?

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Quizplus · Accepted Answer

Pulsing strategy runs advertising continuously, but with heavier advertising at certain times or periods. Therefore, it is suitable for promoting the children's apparel during back-to-school, holiday, and summer shopping.

A Children's Apparel Manufacturer Promotes Its Clothes on a Regular