Dialogue copy on radio may end up sounding dull and dry-just the background drone of normal conversation.To alleviate this,many advertisers use humor as an attention-getting device.

Question

Quizplus · Accepted Answer

This statement is true. To make radio advertisements more engaging, many advertisers use humor as a way to grab the listener's attention and make the ad more memorable.

Dialogue Copy on Radio May End Up Sounding Dull and Dry-Just