A print ad for a new wooden floor cleaner shows before-and-after shots of a long hallway that has been cleaned and polished.This is an example of communicating product features or benefits through illustration.
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Q1: In very large print,centered at the top
Q2: A man turns on a spigot,splashes hot
Q3: The straight-line approach goes along with how
Q4: A Volkswagen print ad shows the headline
Q6: One reason why television is such an
Q7: In radio spots,the copy should have less
Q8: A creative brief helps specify message elements
Q9: Though traditionally the creative team has consisted
Q10: Formal balance creates a mood of seriousness
Q11: The idea of audience is different in
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