An account planner:
A)is more likely to suggest the idea for the visuals.
B)comes up with the headline or tag line.
C)keeps the profile of the target consumer in the team's mind.
D)is responsible for the actual production and is usually in charge on the set.

Question

Quizplus · Accepted Answer

An account planner is responsible for understanding the target consumer and keeping their profile in mind throughout the creative process. They work closely with the creative team to come up with ideas, but they are not typically responsible for suggesting specific visuals or producing the final product. Similarly, they may contribute to the development of a headline or tagline, but this is not their primary role.

An Account Planner