An account planner is added to many creative teams to:
A) handle media placement in an increasingly sophisticated market.
B) gather research that gives the consumer a voice.
C) watch the bottom line and monitor spending of advertising dollars.
D) assist the account executive in connecting creatives to clients.

Question

An account planner is added to many creative teams to: 
A) handle media placement in an increasingly sophisticated market. 
B) gather research that gives the consumer a voice. 
C) watch the bottom line and monitor spending of advertising dollars. 
D) assist the account executive in connecting creatives to clients.

Quizplus · Accepted Answer

An account planner's primary role is to gather research that gives the consumer a voice. By understanding the target audience, the planner can help create strategies and campaigns that are more effective in reaching and resonating with them. While they may work with the account executive and creative team, their main focus is on the consumer insights and research.

An Account Planner Is Added to Many Creative Teams To