Shortly after an agency agrees to create a new campaign for a well-known instant coffee, a creative brief needs to be put together.A creative brief is important because it:
A)pulls together initial ideas for copy, visuals, media, and overall concept from various team members.
B)acts as the checkbook and the balance sheet to keep expenses on track.
C)gets the creative team started with a list of suggested ideas from the client.
D)is produced based on brainstorming by all agency and client staff involved in the campaign.

Question

Quizplus · Accepted Answer

A creative brief pulls together initial ideas for copy, visuals, media, and overall concept from various team members. It is a document that outlines the objectives, target audience, messaging, creative approach, and other key elements of a campaign. It serves as a foundation for the creative team to work from and ensures that everyone involved in the project is aligned on the goals and direction.

Shortly After an Agency Agrees to Create a New Campaign