A copywriter is just starting on a print ad for a new brand of dishwasher detergent.Which of the following is the first step in developing copy for print?
A) Sketching an overall view of the finished ad
B) Meeting with the creative director to brainstorm a list of exciting words to be included
C) Deciding how to use, or not use, the three main components of print copy
D) Writing a few rough headlines and possibly subheads

Question

A copywriter is just starting on a print ad for a new brand of dishwasher detergent.Which of the following is the first step in developing copy for print? 
A) Sketching an overall view of the finished ad 
B) Meeting with the creative director to brainstorm a list of exciting words to be included 
C) Deciding how to use, or not use, the three main components of print copy 
D) Writing a few rough headlines and possibly subheads

Quizplus · Accepted Answer

Deciding how to use, or not use, the three main components of print copy (headlines, body copy, and visuals) is fundamental in structuring the ad and guiding the subsequent creative process.

A Copywriter Is Just Starting on a Print Ad for a New