A subhead for a Michigan resort ad reads, "Michigan's Oldest Resort.In the Woods.On the Cliffs.At the Beach. Location, Location, Location.Best Location on the Lake for the Past 130 Years." This copy fulfills the basic job of
The subhead, which is to:
A)speak directly to readers with sound advice about the brand.
B)target a specific demographic group to consider the brand.
C)add key selling points about the brand.
D)promote a good feeling about the brand.

Question

Quizplus · Accepted Answer

The subhead is adding key selling points about the brand by highlighting its age, location in the woods, on the cliffs and at the beach, and best location on the lake for the past 130 years. It does not speak directly to readers with advice, target a specific demographic group or explicitly promote a good feeling about the brand.

A Subhead for a Michigan Resort Ad Reads, "Michigan's Oldest