A print ad being developed for a women's clothing line shows the headline font, the images, and the actual body copy to allow the client to imagine the ad and give approval.This is known as a .
A)thumbnail
B)comp
C)sans serif layout
D)rough layout

Question

Quizplus · Accepted Answer

A comp, short for comprehensive layout, is a full-size mock-up of the final advertisement that includes the headline font, images, and body copy to give the client a realistic preview of the ad. A thumbnail is a rough sketch or small preliminary layout of an ad. A sans serif layout refers to a design style that uses fonts without small lines at the end of characters. A rough layout is a preliminary sketch or rough draft of an ad.

A Print Ad Being Developed for a Women's Clothing Line