A television commercial for a high-speed mountain bike is in the middle of production.Who among the following would be responsible for handling the script, interpreting the storyboard, managing the talent; and dealing with the cameras, lighting, and set?

Question

Quizplus · Accepted Answer

The director is responsible for all aspects of the production, including interpreting the storyboard, managing the talent, and working with the crew to capture the footage. They oversee the cameras, lighting, and set design to ensure that the final product reflects their vision for the commercial. The producer may assist with some of these tasks, but the director is ultimately responsible for the creative direction of the project. The media planner and account executive are not directly involved in the production itself.

A Television Commercial for a High-Speed Mountain Bike Is in the Middle