Scenario 11-3
A 30-second TV spot for Ivory Soap begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner. Music plays in the background. The words "You Probably Know This-Litmus Paper Measures Alkalinity" are superimposed on the bottom of the screen. The litmus paper is removed, and it has turned a dark blue-green color. "You Probably Know This-The Darker, The Harsher" is then superimposed. A series of cuts reveals litmus paper being lowered onto different bars of wet soap. In each case, the strip turns a dark color. The brand name of each bar of soap is superimposed underneath. Finally, litmus paper is lowered onto a bar of Ivory soap. The paper remains yellow. Three super impositions appear in succession: "Ivory," "Ivory is the mildest," and "Bar none."
-(Scenario 11-3)To make sure that all the words and visuals of this TV spot work together,the creative team would have begun this campaign by preparing a ________.
A) working script
B) storyboard
C) fact sheet
D) thumbnail

Question

Scenario 11-3
A 30-second TV spot for Ivory Soap begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner. Music plays in the background. The words "You Probably Know This-Litmus Paper Measures Alkalinity" are superimposed on the bottom of the screen. The litmus paper is removed, and it has turned a dark blue-green color. "You Probably Know This-The Darker, The Harsher" is then superimposed. A series of cuts reveals litmus paper being lowered onto different bars of wet soap. In each case, the strip turns a dark color. The brand name of each bar of soap is superimposed underneath. Finally, litmus paper is lowered onto a bar of Ivory soap. The paper remains yellow. Three super impositions appear in succession: "Ivory," "Ivory is the mildest," and "Bar none." 
-(Scenario 11-3)To make sure that all the words and visuals of this TV spot work together,the creative team would have begun this campaign by preparing a ________.
A) working script  
B) storyboard 
C) fact sheet 
D) thumbnail

Quizplus · Accepted Answer

A storyboard is a visual representation of the script, showing how each shot will look. It allows the creative team to see how the visuals and words will work together to convey the message. Therefore, a storyboard would be the best choice for preparing this TV spot.

Scenario 11-3 a 30-Second TV Spot for Ivory Soap Begins with a with a Strip