Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4)One of the ideas in an early brainstorming session was to start the Happy Heart Hound commercial with a quick series of adorable,playful puppies wearing heart-shaped sunglasses.Which of the following guidelines for effective television advertising does this hope to demonstrate?
A) Showing the brand
B) Coordinating the audio and the visual
C) Using an attention-getting opening
D) Emphasizing the audio

Question

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product. 
-(Scenario 11-4)One of the ideas in an early brainstorming session was to start the Happy Heart Hound commercial with a quick series of adorable,playful puppies wearing heart-shaped sunglasses.Which of the following guidelines for effective television advertising does this hope to demonstrate? 
A) Showing the brand 
B) Coordinating the audio and the visual 
C) Using an attention-getting opening 
D) Emphasizing the audio

Quizplus · Accepted Answer

Starting the commercial with a quick series of adorable, playful puppies wearing heart-shaped sunglasses is a way of using an attention-getting opening to capture the viewer's attention and make them interested in the product. This is an effective technique for television advertising as the first few seconds of a commercial are crucial in determining whether the viewer will continue watching or switch channels.

Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television