Explain why producing a television commercial is an extremely expensive undertaking.Describe a television commercial that you have seen recently.Analyze it in terms of how it meets or fails to meet two of the five primary creative guidelines for television ad production as noted in the text.
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Q96: Scenario 11-2
You are the creative director at
Q97: Scenario 11-3
A 30-second TV spot for Ivory
Q98: Scenario 11-2
You are the creative director at
Q99: Scenario 11-1
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Q100: Scenario 11-3
A 30-second TV spot for Ivory
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