One drawback of reason-why ads is that they have a potential for counterarguments,which may ultimately convince the customer why not to buy the advertised brand.
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Q1: Message strategy objectives should match with the
Q2: Comparison ads are rarely seen outside the
Q3: Feel-good ads sometimes focus on positive feelings,in
Q4: Sex-appeal ads can be used to get
Q5: Advertisers are not interested in brand recall.
Q7: Advertisers typically want their name to be
Q8: An advertorial is an ad that is
Q9: Repetition is a tried-and-true way of gaining
Q10: Commercials that show ordinary people wearing a
Q11: For humor ads to be successful,the humor
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