Social roles-mothers, fathers, romantic partners-and the consumer's inadequacies and worries about fulfilling
them, are used in selling products.

Question

Quizplus · Accepted Answer

Advertisers often leverage social roles and the associated pressures to sell their products, such as suggesting that buying a certain product will make someone a better mother or more attractive romantic partner.

Social Roles-Mothers, Fathers, Romantic Partners-And the Consumer's Inadequacies and Worries