Transformational ads focus on the risk of physical harm or negative social consequences if the consumer neglects to use a certain brand.
Correct Answer:
Verified
Q23: Repetition is a tried-and-true way of:
A) posing one
Q34: A criticism of social anxiety ads is
Q35: Product placements in movies, television shows and
Q36: A drawback of anxiety ads is that
Q37: An advertising strategy that centers on that
Q40: Fear-appeal ads can be successfully used in
Q42: When an advocacy position is taken by
Q43: A leading car company pays to have
Q44: Jingles and slogans are linked to a
Q46: Research on the topic of using sex
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