Comparison ads try to demonstrate a brand's ability to satisfy consumers by:
A)showing the brand name more often to the consumers.
B)weighing its features against those of competitive brands.
C)linking the brand name to something memorable for the consumers.
D)making the consumers associate positive feelings with the advertised brand.

Question

Quizplus · Accepted Answer

Comparison ads typically highlight the features of the advertised brand and compare them to those of competitors. This is done in order to demonstrate the brand's superior ability to fulfill consumers' needs and wants.

Comparison Ads Try to Demonstrate a Brand's Ability to Satisfy