Which of the following is a characteristic of feel-good ads?
A) They work through affective association or predecision distortion.
B) They have the advantage of looking like an entertainment show.
C) They create and then offer solutions for feelings of anxiety.
D) They have significant legal/regulatory exposure.

Question

Which of the following is a characteristic of feel-good ads? 
A) They work through affective association or predecision distortion. 
B) They have the advantage of looking like an entertainment show. 
C) They create and then offer solutions for feelings of anxiety. 
D) They have significant legal/regulatory exposure.

Quizplus · Accepted Answer

Feel-good ads work by creating positive emotions and associations with the brand, influencing consumer attitudes and decisions through affective association or predecision distortion.

Which of the Following Is a Characteristic of Feel-Good Ads