Research on the topic of using sex in the ad business generally confirms that sex-appeal ads can be effective when:
A) more focus groups and communication tests are ordered.
B) the ad produces enough "heat."
C) they emphasize how one looks, feels, and smells.
D) the context is appropriate.

Question

Research on the topic of using sex in the ad business generally confirms that sex-appeal ads can be effective when: 
A) more focus groups and communication tests are ordered. 
B) the ad produces enough "heat." 
C) they emphasize how one looks, feels, and smells. 
D) the context is appropriate.

Quizplus · Accepted Answer

Research suggests that ads that use sex-appeal can be effective if the context is appropriate, meaning that it matches the product being advertised and does not offend or alienate the target audience. Advertisers need to consider the target audience's values, beliefs, and cultural norms before using sexual imagery or messages in their ads.

Research on the Topic of Using Sex in the Ad