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Scenario 10-4 In the "Chicago Shopping" Section of the Chicago Tribune Website

Question 90

Multiple Choice

Scenario 10-4
In the "Chicago Shopping" section of the Chicago Tribune website, the following ads were listed:
-(Scenario 10-4) In ad #4, which type of ads are the marketers using to appeal to consumers?


A) Social anxiety ads
B) Humor ads
C) Fear-appeal ads
D) Sex-appeal ads

Correct Answer:

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