To be creative, a person must rely on everyday logic and "the way things are."
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Q3: According to Gardner,creative people have much less
Q6: The thought processes of creative people are
Q7: Successful brands make emotional connections with consumers.
Q8: Creativity in ads is required in order
Q9: The creative person appears to strongly desire
Q11: Howard Gardner's selection of seven of the
Q12: The usefulness of creativity in advertising ends
Q13: Great brands don't just get the attention
Q14: Conflict between management and creatives in an
Q15: Gardner found that despite the passion for
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