It is a common situation in ad agencies that the account services department and the creative department do not agree on the ultimate goal for an advertisement.
Correct Answer:
Verified
Q22: The creative brief sets up the goal
Q23: As a social process,advertising is marked by
Q31: There is a right way and a
Q33: Interpersonal abrasion is beneficial to creativity, while
Q35: The most creative advertising results from individual
Q36: Robert Sternberg has found that to be
Q39: One of John Sweeney's suggestions about creativity
Q40: Which of the following purposes does creativity
Q40: Creativity:
A)enriches personal lives and creates emotional stability.
B)enables
Q41: Which of the following is a problem
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