Which of the following is true about the roles of creatives and account executives in an advertising agency?
A) Account executives work for awards; creatives work to please the client.
B) Account managers must be generalists, whereas creatives must possess expertise in a single area.
C) Creatives are more likely to see the goal of the communication as achieving some predetermined objective in the marketplace.
D) Creatives serve as a liaison between the client and the advertising agency.
Correct Answer:
Verified
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