Which of the following best describes the reason why account executives should not be fired even when ad agencies face lean times?
A) They have the critical role of bridging the gap between clients and creatives.
B) They execute sophisticated advertising and IBP campaigns.
C) They do not get involved in struggles over control of the creative product.
D) They have the vital responsibility of judging the work of the creatives.
Correct Answer:
Verified
Q52: During Gardner's work in identifying seven of
Q53: Most _ work with the creative brief.
A) account
Q54: Howard Gardner discovered that creative minds were
Q55: _ is the ability to consider and
Q56: Sally's job in an advertising agency involves
Q58: Which of these lists of personality traits,based
Q59: What is the function of the account
Q60: Creativity reflects many things,such as:
A) following social norms.
B) adopting
Q61: Which of the following are included in
Q62: All members of an account team are
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