Leadership over creative teams involves at least three main tasks, one of which is:

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Leadership over creative teams involves contributing ideas to the group, but it is important to do so without dominating the group. A good leader fosters a collaborative environment where all team members feel heard and valued. Option A is not a task of leadership, as a leader should not excuse shortfalls in team performance, but should instead work with the team to identify areas for improvement. Option B is not a good approach, as mutual accountability is key to the success of the team. Option D is not a task of leadership either, as advertising objectives are typically set by the client and not the creative team.

Leadership Over Creative Teams Involves at Least Three Main Tasks