The type of advertising research undertaken before ads are made is known as .

Question

Quizplus · Accepted Answer

The type of advertising research undertaken before ads are made is known as developmental research, which involves researching target audiences, determining advertising objectives, developing campaigns, and testing the effectiveness of ads before they are launched. Copy research focuses on testing the effectiveness of ads that have already been created and is conducted after the ads have been launched. Results-oriented research is conducted after the ad campaign has ended to determine its effectiveness. Single-source research combines media exposure and consumer behavior data to evaluate the impact of an advertisement on consumer behavior.

The Type of Advertising Research Undertaken Before Ads Are Made