Scenario 7-2
You have been appointed director of research for the Rhode Island Runners, a new minor league baseball team that will make its debut in about six months.There have been minor league franchises in the area in the past, but due to a lack of fan support they all have folded.The Runners' upper management is convinced that past failures
were the result of improper marketing of the teams.Therefore, management has committed a substantial amount of money to developing smart, effective advertising.Management has put you in charge of an intensive one-year program to guide and track the advertising.
-(Scenario 7-2) In designing the new marketing campaign, developmental advertising research would be helpful in a number of areas.When considering its marketing goals, the Rhode Island Runners staff want to execute it because the most important service developmental research provides is:

Question

Quizplus · Accepted Answer

Audience profiling is the most important service provided by developmental research in terms of designing a marketing campaign. This involves identifying the characteristics and preferences of the target audience to ensure that the marketing materials are tailored to their interests and needs. This can improve the effectiveness of the campaign and increase fan support for the Rhode Island Runners. Ad acceptance data, product description, and scientific evaluation may also be important in certain contexts, but audience profiling is the most relevant for this particular situation.

Scenario 7-2 You Have Been Appointed Director of Research for the Rhode