For most products and services,some users will purchase much more,and more frequently,than others.These consumers are called .
A) lead users
B) switchers
C) emergent consumers
D) variety seekers

Question

For most products and services,some users will purchase much more,and more frequently,than others.These consumers are called .
A) lead users 
B) switchers 
C) emergent consumers 
D) variety seekers

Quizplus · Accepted Answer

Lead users are a small percentage of users who consistently adopt new products or services earlier than others and are highly influential in driving the success of the product. They are often the first to identify new needs and innovative solutions and can provide valuable feedback to companies. Switchers are users who frequently switch between brands, emergent consumers are those who are just starting to use a particular product or service, and variety seekers are users who actively seek out new and different products or experiences. While these groups may also impact sales, they do not consistently purchase much more or more frequently than others like lead users do.

For Most Products and Services,some Users Will Purchase Much More,and