are consumers who are so committed to a brand that their consumer behavior toward it borders on the pathological.
A)Emergent consumers
B)Variety seekers
C)Switchers
D)Brand-freaks

Question

Quizplus · Accepted Answer

The term "Brand-freaks" describes consumers who are extremely loyal to a particular brand, to the extent that their behavior towards it appears almost pathological. They may have an emotional attachment to the brand or feel a sense of identity or community associated with it.

Are Consumers Who Are So Committed to a Brand That