Veda Inc., a manufacturer of cosmetics, offers two product lines, each catering to a distinct segment.Its most popular brand, Alo, targets women who want makeup that will last at least ten hours after application.With its brand Amo the company targets a niche market of women who are looking for makeup with anti-ageing properties.What type of segmentation is Veda Inc.using?
A) Benefit segmentation
B) Heavy-user-focused segmentation
C) Lifestyle segmentation
D) Geographic segmentation
Correct Answer:
Verified
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