A young mother consistently buys Oreos for a special treat, which her kids love.However, every now and then, she buys Salerno Butter Cookies or Keebler Animal Crackers, for a change in taste.Which mode of consumer decision making does this demonstrate?

Question

Quizplus · Accepted Answer

This scenario demonstrates variety seeking, as the mother occasionally buys different types of cookies to provide variety for her children. She is not experiencing cognitive dissonance or stratification, and there is no indication of clutter being a factor.

A Young Mother Consistently Buys Oreos for a Special Treat