A commercial for hot dogs says that it's not the Fourth of July unless there is a cookout, and it's not a cookout unless there is a grill full of hot dogs.This ad attempts to tie the product to a:

Question

Quizplus · Accepted Answer

The commercial attempts to tie the consumption of hot dogs to a cultural or societal ritual, which is the Fourth of July cookout tradition. This cultural association is meant to increase the likelihood of consumers purchasing the product to participate in the tradition.

A Commercial for Hot Dogs Says That It's Not the Fourth