Scenario 5-4
Torque, a car manufacturer, aims to make its slogan "Burn Rubber" known to every individual in a way that they immediately associate it with the firm.The company has created a social media page where almost a thousand fans have registered.However, there are two competitors who advertise the same features as those of Torque's cars.The firm has a large number of customers who think it manufactures the best cars and there is no other manufacturer better than Torque.
-(Scenario 5-4) Jake is about to buy a limited edition sports car from Torque.It is most likely that Jake will have while deciding to buy the car.

Question

Quizplus · Accepted Answer

High involvement. Jake is about to buy a limited edition sports car, which is a high-priced and high-involvement purchase that requires extensive research and evaluation. Since Torque has two competitors with similar features, Jake will likely put in a lot of effort to make an informed decision, making it a high-involvement purchase.

Scenario 5-4 Torque, a Car Manufacturer, Aims to Make Its Slogan "Burn