Scenario 4-6
Rad productions has launched a series of advertisements.The first advertisement for a restaurant features an image of a child enjoying a burger.The second advertisement for a real estate firm depicts a cozy living room in a good locality in town.The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes.The fourth advertisement is for a university, depicting college students in business suits at a marketing class.
-(Scenario 4-6) While some argue that advertising promotes materialism, others argue that advertising addresses a number of basic human needs.With reference to Maslow's Hierarchy, an advertisement for a high-end clothing company would likely be appealing to which of these needs?

Question

Quizplus · Accepted Answer

Maslow's Hierarchy states that esteem needs, including the need for self-respect and the respect of others, are higher-order needs that are addressed by high-end clothing companies. These advertisements often depict glamorous models in luxurious settings, appealing to consumers' desires for recognition and prestige.

Scenario 4-6 Rad Productions Has Launched a Series of Advertisements.The First Advertisement