Scenario 4-6
Rad productions has launched a series of advertisements.The first advertisement for a restaurant features an image of a child enjoying a burger.The second advertisement for a real estate firm depicts a cozy living room in a good locality in town.The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes.The fourth advertisement is for a university, depicting college students in business suits at a marketing class.
-(Scenario 4-6) According to Maslow's Hierarchy theory, which of the following needs would the third advertisement most likely satisfy?

Question

Quizplus · Accepted Answer

Maslow's Hierarchy theory suggests that esteem needs are important for individuals to feel respected and valued. The advertisement for the designer wear firm depicts the sale of designer dresses and shoes which are associated with status, luxury and prestige that satisfy esteem needs.

Scenario 4-6 Rad Productions Has Launched a Series of Advertisements.The First Advertisement