Scenario 3-4
In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions.The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys.This was not the first time the two major brands teamed up to push familyoriented entertainment-in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girls on air.The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores.Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one.
-(Scenario 3-4) The partnership between P&G and Walmart to create family-oriented movies is a perfect example of:

Question

Scenario 3-4
In 2010, Procter & Gamble, the world's largest ad spender, teamed up with Walmart and NBC to create a number of prime-time family movies produced by P&G Productions.The films were designed to lure consumers to buy P&G products at Walmart using original family movies and exclusive ad buys.This was not the first time the two major brands teamed up to push family­oriented entertainment-in the late 1990s, both companies were launch members of the Association of National Advertisers' Alliance for Family Entertainment-the organization responsible for getting the WB's Gilmore Girls on air.The two have each found great success as a result of the movies, with each seeing an increase both in sales and brand favorability scores.Both companies have expressed strong interest in continuing their working partnership down the road, and as long as they continue to encounter favorable results, the relationship will likely remain a positive one.
-(Scenario 3-4) The partnership between P&G and Walmart to create family-oriented movies is a perfect example of:

Quizplus · Accepted Answer

The partnership between P&G and Walmart to create family-oriented movies is an example of branded entertainment, which is a form of advertising that involves the production of content that is funded or co-created by a brand and designed to entertain or engage an audience, rather than just promote a product or service. The movies were designed to lure consumers to buy P&G products at Walmart, but the focus was on creating original family movies that would appeal to the target audience. This type of branded content has become increasingly popular in recent years as brands look for new ways to reach and engage consumers.

Scenario 3-4 In 2010, Procter & Gamble, the World's Largest Ad Spender