Media fragmentation is a big plus for consumers but a disadvantage for advertisers and agencies.

Question

Quizplus · Accepted Answer

Media fragmentation refers to the proliferation of media channels and the resulting audience fragmentation. It provides consumers with more choices and access to diverse information and entertainment. However, advertisers and agencies find it challenging to reach their target audience as they have to invest in multiple channels and formats to create effective campaigns. Thus, media fragmentation is advantageous for consumers but a disadvantage for advertisers and agencies.

Media Fragmentation Is a Big Plus for Consumers but a Disadvantage