Kowalski and Associates has been a successful mid-sized, full-service advertising agency for more than two decades.In an attempt to serve its clients more efficiently in a competitive marketplace, the agency has changed its compensation package to include payments based on results.In such a scenario, compensation packages for Kowalski and Associates are likely to be based on:

Question

Quizplus · Accepted Answer

Since the agency is shifting towards result-based compensation, it is likely that the compensation packages will be based on the agency's ability to help clients increase their brand recognition and achieve their marketing objectives.

Kowalski and Associates Has Been a Successful Mid-Sized, Full-Service Advertising