A regional fast food chain called Platters is interested in opening a restaurant in a new market.The company plans to hire the services of a firm to collect the data needed to expand into the new market.In such a scenario,which of the following firm's services would it hire?
A) A marketing research firm to conduct surveys to understand the potential market
B) An advertising agency to create innovative ads
C) A consultant to create message strategies and message themes
D) Media organizations for placing ads in broadcast and print media to create awareness for the restaurant
Correct Answer:
Verified
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As one of the world's largest
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