Scenario 2-1
As one of the world's largest computer and technology developers, Dell, Inc. has never been a stranger to advertising. However, due to a consistent decline in market share, the Texas-based company is looking to overhaul its advertising efforts for the first time in years. In the past, Dell found success promoting its products as some of the most inexpensive computer products in the market. However, the company's new ad campaign, which will be targeted toward more high-end users, will make no mention of product price. The company is looking to reinvent its image and believes that the first step in doing so is to revamp its outdated advertising campaign.
-(Scenario 2-1)Dell decides not to use a full-service advertising agency because it would like its own employees to take responsibility for the new ad campaign.However,full-service agencies do provide a number of advantages- one of these advantages is that they:

Question

Quizplus · Accepted Answer

Full-service agencies have a team of professionals with different skills and expertise, such as market research, creative development, media planning, and more, which are all essential in developing an effective ad campaign. This can save the client time and resources, and ensure a cohesive and comprehensive marketing strategy. While full-service agencies may also have physical facilities for broadcast production, this is not their primary advantage. Option A is incorrect because not all full-service agencies are large, and this size does not necessarily guarantee quality work. Option D is incorrect because a client can develop an ad campaign without using a full-service agency, but it may be more challenging and time-consuming.

Scenario 2-1 As One of the World's Largest Computer and Technology Developers