Integrated brand promotion (IBP) can be defined as:

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Integrated brand promotion (IBP) involves the coordination and integration of a variety of promotional tools such as advertising, sales promotion, public relations, direct marketing, and personal selling to achieve maximum impact and exposure for a brand. It goes beyond traditional advertising and seeks to create a comprehensive and cohesive marketing campaign that resonates with the target audience. IBP is a widely used strategy by marketers to build strong brand awareness and loyalty.

Integrated Brand Promotion (IBP) Can Be Defined As