is the process of creating a perceived distinction between an organization's brand and a competitor's brand.

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The process of creating a perceived distinction between an organization's brand and a competitor's brand is known as differentiation. It involves highlighting the unique features and benefits of a brand to make it stand out in the market and appeal to customers. Market analysis, co-op advertising, and market segmentation are all important components of a comprehensive marketing strategy, but they are not specifically related to creating brand differentiation.

Is the Process of Creating a Perceived Distinction Between an Organization's