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A Brand of Soup Is Perceived by Consumers as a "Good

Question 82

Multiple Choice

A brand of soup is perceived by consumers as a "good deal," one that provides a certain level of comfort and satisfaction that goes well beyond the money it takes to purchase a few cans.In this example, the soup is considered to have:


A) low brand loyalty.
B) elasticity of demand.
C) economies of scale.
D) value.

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