Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area.They have specialized equipment that allows them to lift and transfer large, bulky pieces of furniture with less risk of damage than most traditional movers.Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need.As a result, most such stores are very interested in outsourcing delivery service needs.Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve.Eventually, Exodus hopes to attract the business of other retailers who might require delivery services.
-(Scenario 15) In its sales promotions, Exodus Moving uses the slogan "Swift, Yet Gentler." This process of creating a distinct place in the customer's mind which is relative to other movers in the market is known as:

Question

Scenario 1-5
Exodus Moving is a small business that was created to serve local furniture stores' delivery needs in the Boulder Colorado area.They have specialized equipment that allows them to lift and transfer large, bulky pieces of furniture with less risk of damage than most traditional movers.Many of these furniture stores do not sell enough volume to keep their own trucks and drivers busy all of the time, so Exodus fills a real market need.As a result, most such stores are very interested in outsourcing delivery service needs.Exodus has attracted many customers from these stores by guaranteeing 48 hour delivery within a 50 mile radius of any of the stores they serve.Eventually, Exodus hopes to attract the business of other retailers who might require delivery services.
-(Scenario 1­5) In its sales promotions, Exodus Moving uses the slogan "Swift, Yet Gentler." This process of creating a distinct place in the customer's mind which is relative to other movers in the market is known as:

Quizplus · Accepted Answer

The slogan "Swift, Yet Gentler" is creating a distinct place in the customer's mind compared to other movers in the market. This is known as positioning, which is the process of creating a unique image and identity in the minds of customers about a brand or product relative to competitors.

Scenario 1-5 Exodus Moving Is a Small Business That Was Created to Created